Monday, August 3, 2009

Tips and Tricks for Omniture analysis!

Yay! I found a "Tips and Tricks for Omniture" paper that SEMPHONIC had released...in it I found several custom metrics that I'm going to test out right now:

For Pages/Sections analysis:
Entry Propensity: Entries/Visit
-this measures independence", but not sure how yet. Will post back later.

Exit Propensity: Exits/Visit
-this measures how likely a visit to ths page/section will end there.

Session Engagement: (Visits - Exits)/Visits
-this measures the probability that a visit to this page/section will go on to do something else on the site.

An observation: these last two metrics are inverses of each other...

"The Art of Omniture: Tips and Tricks" Published by SEMphonic
http://www.semphonic.com/resources/wpaper_010.pdf

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