Yay! I found a "Tips and Tricks for Omniture" paper that SEMPHONIC had released...in it I found several custom metrics that I'm going to test out right now:
For Pages/Sections analysis:
Entry Propensity: Entries/Visit
-this measures independence", but not sure how yet. Will post back later.
Exit Propensity: Exits/Visit
-this measures how likely a visit to ths page/section will end there.
Session Engagement: (Visits - Exits)/Visits
-this measures the probability that a visit to this page/section will go on to do something else on the site.
An observation: these last two metrics are inverses of each other...
"The Art of Omniture: Tips and Tricks" Published by SEMphonic
http://www.semphonic.com/resources/wpaper_010.pdf
Showing posts with label Omniture. Show all posts
Showing posts with label Omniture. Show all posts
Monday, August 3, 2009
Subscribe to:
Posts (Atom)
